To start selling online is actually very easy. In fact all you need is a phone or computer and some products to sell. Next, just go to Lazada or Shopee to register an account. Waalaaa… now you can start your online business.
So is this the answer that you’re looking for? If YES then you can skip the rest of the page. If NO, then do continue to read on. Actually there’s more than that to be successful selling online.
Before You Even Get Started
Before you even put time and money into an online business, make sure that selling online is the appropriate fit for you. What many people or businesses actually need is someone or an agency to guide them, advise them how to start properly and to help them grow after that.
As such, you might be thinking, ‘DARN! That would cost me a BOMB to get started’. Fear not, as a matter of fact, we can help you get started at a very reasonable price.
At MyUnit Design Studio we believe that it’s better to teach you how to fish rather than giving you the fish. Therefore don’t be afraid to drop us a Whatsapp message. Consultation is absolutely FREE! Hence you can even take our ideas and do it yourself or go to other agency for that matter.
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What eCommerce Business Model to go for?
Before you begin selling online, you should consider several different business models, each with their own set of advantages and disadvantages. Here are some models which you may consider :
- Dropshipping
- Source from wholesalers
- Get it directly from manufacturer
- White labeling
- Membership subscription
- Make your own products or services
Choosing what to sell and what can be sold online?
To that, the answer is almost anything. However, if you want to be a successful online seller, you should emulate top sellers’ strategies and select products that meet the criteria listed below.
- Products discovered on the internet
- Products based on your preferences
- Items that have market research backing them up
In fact, most people begin by considering what products they can sell online and work their way up from there.
Choosing what to sell is arguably the most important decision you will make because it will determine product demand, price and profitability, market competition, sales, and marketing. It’s also one of the most difficult decisions you’ll have to make.
Which platform or marketplace should I go for?
I wish I could tell you which online marketplace is best for you, but it really depends on what you’re selling and what you want to accomplish with your business.
Each platform has its own set of advantages and disadvantages, so it is worthwhile to conduct some preliminary research on a few different platforms before deciding which one you will use to begin selling online.
You should also think about creating your own online store with a platform like Shopify, Wix or SiteGiant, so you don’t have to compete in a crowded marketplace like Lazada or Shopee.
Creating An Online Identity or Branding for your online store
Creating a professional and recognizable brand is a great way to set your online store apart from the crowd.
When developing a brand, ensure that it meets the following criteria:
- Have to be unique (check if the domain name is available)
- The site is straightforward, easy to remember and professional looking.
- It is consistent with your company’s values and aesthetic.
- You won’t be ashamed of it in years to come.
Strategize an online marketing plan with SEO & SEM
While the above-mentioned social media and content marketing strategies are beneficial to Search Engine Optimization (SEO), you’ll want to have a specific SEO strategy that propels your company to the top of popular search engines’ results pages.
It can be a worthwhile investment if you have some money to spend on paid advertising.
Paid advertising enables you to target specific audiences with your products and immediately generate traffic to your listings.
Some online sellers, particularly dropshippers, rely solely on paid advertising to generate sales. If possible, use a combination of free and paid marketing to give your online store the best chance of success.
With this in mind, if you are still confuse and would need some guidance, do feel free to Whatsapp us at 016-350 666two.
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